For some reason, Americans can’t resist seasonality. There’s a reason you can buy not only the ever-popular pumpkin spice latte, but now pumpkin spice flavored Oreos, Cheerios, and so much more. But why the push for seasonal flavors in the first place? Because it works.
According to an article on Forbes, nearly four out of 10 Americans bought something pumpkin flavored in 2015. And pumpkin flavored sales for 2015 were $361 million. What’s more, Forbes estimates the pumpkin spice industry as a whole at $500 million, and data from Nielsen research shows that across fast-casual establishments, grocery stores, and convenience stores, pumpkin flavored beverages, food and personal and household products continue to rise.
So what does that mean for your grab-n-go, pastry, deli, and chocolate display cases? It means embracing seasonal flavors could increase impulse purchases at your establishment. Whether people flock to seasonal flavors because of happy fall memories, or because of the combination of salt, sugar, and sometimes caffeine in seasonally flavored foods, it can mean big profits.
Salted caramel, apple, maple and cinnamon are a few steadfast fall flavors easily worked into gelato, cakes, pies, chocolates, macarons, and even grab-n-go sandwiches. Seasonal flavors aren’t just for dessert–think apple cinnamon chutney and BLTs made with salted caramel bacon for savory delights.
As winter and the holidays approach, change up your offerings to include peppermint, gingerbread, and citrus.
Jazzing up your display cases to match the seasons can be a fun way to draw crowds. Fall display cases could benefit from foliage, small pumpkins, gourds, and cornucopias. Winter display cases might include fresh cranberries, rosemary sprigs, dreidels, and Christmas bows.
Our 365 display case makes seasonal changes a breeze. At the touch of a button, it converts from a gelato display case to a deli or pastry case in a matter of seconds. With retractable shelves, it is re-organized quickly to accommodate rotations of seasonal or even daily offerings.
However you approach your holiday display cases, keep track of what works and build on it.